Ahead of Social Media Day on 30th June, we’d like to share five great tips to help you use your digital platforms effectively.
There’s currently more than three billion people using social networks globally – that’s a huge number and it’s likely to increase as we see a greater shift towards digitalisation and E-commerce.
How you present yourself online as a business is paramount to obtaining trust from your followers. It can provide an outlet for social-selling and enables you secure those vital long-term customers. Read on for some of our top tips on how to use social media responsibly and successfully.
1. Social Media for Growth
There are loads of ways that social media can help your business thrive. Firstly, you can reach people far-and-wide both regionally and internationally, which is essential for audience growth. It also gives you the tools to create an online presence that both reflects your values and gives your business a personality.
Social media platforms allow you to connect with your followers in an accessible, personable and customer-focused way. It can be an extremely cost-effective method of self-promotion and marketing – so, what are you waiting for?!
2. The 80/20 Rule
Apply the 80/20 rule to your social media strategy. Ensure your content adds value to your brand (80%), but avoid being too sales-driven (these should only be 20% of your posts). If you’re constantly trying to sell your products and services, this can be a huge turn-off and can appear desperate.
3. Be a thought leader
You may have heard of term “thought leadership” bouncing around but wondered what it is. Thought Leadership is essentially content marketing that covers various topics related to your chosen industry. Sharing content with your followers and peers is a great way to connect on common interests; it can also be an effective problem-solving and trouble-shooting method.
Content sharing is in many ways more effective than other traditional forms of marketing. You can engage with your customers, buyers, followers and other competitors, which is good practice for becoming a social (people-led) business.
4. Be Consistent
Ensure your tone-of-voice and messages are consistent and regular. If your Twitter account has an upbeat and fun personality then it’s important the style is steady and dependable.
If you choose to take part in regular campaigns such as #FF (Follow Friday), then do this weekly. Use hashtags that relate to your business, your content theme or clients. This may sound glaringly obvious, but make sure the content you share relates to the services you provide. For example, recruiters might choose to post interview tips or advice on how to stand out as a candidate.
5. Easy Online Customer Service
Social media bridges the gap between business and customer (or follower). It’s an easy way for people to reach out and get in touch with questions concerning the product or services. It’s often the chosen method of communication as it’s public (so the company is likely to respond quicker) and is really quick and easy to do.