The client

A family run, packaging company based in Northamptonshire. Their turnover is £3m and they have 8 full time office staff plus warehouse operatives and drivers. They are an ambitious company with big plans for achieving sustainable growth.

The challenge

Although they had a team member with responsibility for marketing, the client identified that they needed a more strategic approach to marketing to support with growth targets and to maintain consistency within the brand.  They required a sales and marketing plan which held people accountable and helped to ensure everybody was aware of the steps needed to deliver success.

They enlisted the ongoing support of Rachel Allen Marketing through the Marketing Services Package – one day per week with the objective of streamlining current processes, identifying opportunities for growth and overseeing the delivery of the marketing plan.

The Results

Following a six month programme, the client now has in place:

  • A targeted sales and marketing plan with clear delivery dates and action owners for all projects.
  • A complete view of all marketing spend, with time and costs allocated against each project.
  • Brand guidelines to ensure consistency of brand across all marketing materials.
  • A process for monitoring marketing effectiveness through a dashboard, collating all relevant statistics in one place.
  • A launch plan for new products, with a simple, step-by-step process that the in-house team can deliver easily if needed.
  • An approach to following up sales leads created from marketing activities, providing a structure for any of the team to follow.
  • A design resource ‘in house’ to now provide marketing materials in a cost-effective way.

In addition, the client has enlisted support in recruiting new team members, providing structure to board meetings and creating processes and documentation for key functions and provided training where needed.

For more information about the Digital Marketing services, get in touch on 07734 886538 or email rachel@rachelallenmarketing.co.uk

"My product is very personal to me and I couldn’t trust just anybody to help with my social media and blogging. Rachel has a great ability to take the salient points and turn it in to a brilliant blog post, which tells my customers what they need to know and tells it exactly as I would say it myself.”

Founder of niche beauty product, appeared on Dragons’ Den in 2015

2018-03-23T11:12:23+00:00

Founder of niche beauty product, appeared on Dragons’ Den in 2015

"My product is very personal to me and I couldn’t trust just anybody to help with my social media and blogging. Rachel has a great ability to take the salient points and turn it in to a brilliant blog post, which tells my customers what they need to know and tells it exactly as I would say it myself.”

"Rachel sat down with both myself and a fellow co-founder and immediately got to the crux of where we had been going wrong with our marketing strategy. She was both informative and friendly and had lots of suggestions for different tactics we could try as a start-up with limited funds. By being able to understand the market we operate in and how our service would fit into it, Rachel was able to give us some great ideas for the future which we will definitely action. I really hope to continue working with Rachel into the future."

Alistair Pyle
Director
PGW Global Risk Management

2018-04-21T22:14:37+00:00

Alistair Pyle
Director
PGW Global Risk Management

"Rachel sat down with both myself and a fellow co-founder and immediately got to the crux of where we had been going wrong with our marketing strategy. She was both informative and friendly and had lots of suggestions for different tactics we could try as a start-up with limited funds. By being able to understand the market we operate in and how our service would fit into it, Rachel was able to give us some great ideas for the future which we will definitely action. I really hope to continue working with Rachel into the future."

"Rachel has brought immense change to our sales pipeline in delivering a structured marketing plan, allowing us to prioritise and track."

Sales Director for ongoing client

2018-04-21T22:31:56+00:00

Sales Director for ongoing client

"Rachel has brought immense change to our sales pipeline in delivering a structured marketing plan, allowing us to prioritise and track."

"Rachel provided us with a very informative training session on the new GDPR legislation and the effects it will have on our company. The training was delivered very professionally and will come in useful for our staff. I would recommend Rachel to any business looking for professional Marketing Services. Thank you Rachel!"

Robyn Godfrey
HR Officer
Allen Day

2018-05-25T14:00:10+00:00

Robyn Godfrey
HR Officer
Allen Day

"Rachel provided us with a very informative training session on the new GDPR legislation and the effects it will have on our company. The training was delivered very professionally and will come in useful for our staff. I would recommend Rachel to any business looking for professional Marketing Services. Thank you Rachel!"

"What I loved about the workshop was your teaching style, you've made Facebook a less mind boggling place for me. Anyone who wants to get more clued up with social media, I highly recommend Rachel whose approach is both professional and personable."

Linh Vi
The Salt Cave MK

2018-05-25T14:00:49+00:00

Linh Vi
The Salt Cave MK

"What I loved about the workshop was your teaching style, you've made Facebook a less mind boggling place for me. Anyone who wants to get more clued up with social media, I highly recommend Rachel whose approach is both professional and personable."