AllenDay are a specialist healthcare recruiter based in Bedfordshire, the sister company of the well-established MoreStaff, providing nursing and care home staff plus non-medical and non-clinical roles. They were formed in 2014 to provide a tailored service to the NHS after successfully bidding for an NHS contract.

The Challenge

AllenDay were a new brand to the healthcare market and needed to build up credibility within the marketplace. They employed Rachel Allen Marketing to deliver a new corporate website to allow them to generate interest in roles from candidates, efficiently process candidate applications and to support them in attracting new care home and nursing clients.  In addition, they wanted to promote the wealth of recruitment and health care experience they had by launching a blog and a new social media strategy.

The Results

Successfully launched a new recruitment website for AllenDay within an 8 week period, including all elements of project management with the web developer and production of the content, including:

  • Designed user journey through website with calls to action/conversion always front of mind
  • Copywriting to support SEO
  • Sourcing images and managing photography where needed
  • Testing full functionality of the website
  • Campaign to launch the website to the healthcare market
  • Introduced a healthcare blog to position AllenDay as an expert in the field and to drive candidates and clients to the website
  • Introduced a social media strategy, taking Twitter followers from under 50 to over 750

For more information about the Marketing Management Services, get in touch on 07734 886538 or email rachel@rachelallenmarketing.co.uk

"My product is very personal to me and I couldn’t trust just anybody to help with my social media and blogging. Rachel has a great ability to take the salient points and turn it in to a brilliant blog post, which tells my customers what they need to know and tells it exactly as I would say it myself.”

Founder of niche beauty product, appeared on Dragons’ Den in 2015

2018-03-23T11:12:23+00:00

Founder of niche beauty product, appeared on Dragons’ Den in 2015

"My product is very personal to me and I couldn’t trust just anybody to help with my social media and blogging. Rachel has a great ability to take the salient points and turn it in to a brilliant blog post, which tells my customers what they need to know and tells it exactly as I would say it myself.”

"Rachel sat down with both myself and a fellow co-founder and immediately got to the crux of where we had been going wrong with our marketing strategy. She was both informative and friendly and had lots of suggestions for different tactics we could try as a start-up with limited funds. By being able to understand the market we operate in and how our service would fit into it, Rachel was able to give us some great ideas for the future which we will definitely action. I really hope to continue working with Rachel into the future."

Alistair Pyle
Director
PGW Global Risk Management

2018-04-21T22:14:37+00:00

Alistair Pyle
Director
PGW Global Risk Management

"Rachel sat down with both myself and a fellow co-founder and immediately got to the crux of where we had been going wrong with our marketing strategy. She was both informative and friendly and had lots of suggestions for different tactics we could try as a start-up with limited funds. By being able to understand the market we operate in and how our service would fit into it, Rachel was able to give us some great ideas for the future which we will definitely action. I really hope to continue working with Rachel into the future."

"Rachel has brought immense change to our sales pipeline in delivering a structured marketing plan, allowing us to prioritise and track."

Sales Director for ongoing client

2018-04-21T22:31:56+00:00

Sales Director for ongoing client

"Rachel has brought immense change to our sales pipeline in delivering a structured marketing plan, allowing us to prioritise and track."

"Rachel provided us with a very informative training session on the new GDPR legislation and the effects it will have on our company. The training was delivered very professionally and will come in useful for our staff. I would recommend Rachel to any business looking for professional Marketing Services. Thank you Rachel!"

Robyn Godfrey
HR Officer
Allen Day

2018-05-25T14:00:10+00:00

Robyn Godfrey
HR Officer
Allen Day

"Rachel provided us with a very informative training session on the new GDPR legislation and the effects it will have on our company. The training was delivered very professionally and will come in useful for our staff. I would recommend Rachel to any business looking for professional Marketing Services. Thank you Rachel!"

"What I loved about the workshop was your teaching style, you've made Facebook a less mind boggling place for me. Anyone who wants to get more clued up with social media, I highly recommend Rachel whose approach is both professional and personable."

Linh Vi
The Salt Cave MK

2018-05-25T14:00:49+00:00

Linh Vi
The Salt Cave MK

"What I loved about the workshop was your teaching style, you've made Facebook a less mind boggling place for me. Anyone who wants to get more clued up with social media, I highly recommend Rachel whose approach is both professional and personable."