The marketing textbooks will all tell you that you need a USP and to stand out from the crowd. I’ve thought about this a lot and think there are loads of businesses out there that offer the same service as their competitors, but I’m a firm believer that what makes them unique is THEM!

Especially in services marketing (which is what I do), you’ll get business from people that like your personal style and where they think they will work well with you.  People work with me because they know I’m not ‘fluffy’ or full of ‘bull$h!t like some agencies out there.

My biggest piece of advice is to be authentic.  Don’t pretend to be something you’re not.  Be true to yourself and always try to do work that you enjoy – it will show and your customers will ultimately benefit from it.

As a small business myself, I know that every £ invested into marketing needs to deliver results, whether that’s supporting your brand, raising awareness of your business or directly to sales.

I explain things in simple terms and am open and honest about when I need to bring in technical experts to support your marketing initiatives.

Hopefully, you’ve enjoyed reading this blog post and have realised that the only unique selling point you need for your business is YOU.

If you need support with marketing (whether it’s an ongoing project or a one-off) then please get in touch on 07734 886538 or email me at rachel@rachelallenmarketing.co.uk to have an initial chat about your needs.

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