Blogging is a superb way of letting people know about your brand personality. A regularly updated blog will give you lots of juice for Google when it is ranking your website. Packing a blog full of SEO-rich key words and choose interesting and relevant content that’s of value to your audience and you’re onto a winner! A blog also gives you lots of interesting content to post to your social media followers, which in turn gives you more juice for Google, helping you to achieve a high ranking in the search engines!
I write blogs for numerous clients (many business owners don’t have the time to do it themselves and know it’s better to outsource them). Most clients ask me to do the following, although this can be adapted to meet specific needs:
Take a look to see how I’ve helped a fashion brand, a niche beauty product and a recruitment company to deliver significant results through social media.