Rachel Allen Marketing has worked for a number of companies since 2015 supporting them with their social media and online presence. Clients and sectors all vary and include beauty, skincare, sun protection, recruitment and construction, however the objectives have always been the same:
A niche beauty product, the founder of this business had some great publicity opportunities and wanted to maximise them, but had to run the rest of her business as well. She enlisted the support of Rachel Allen Marketing to help with her blog and to manage her social media profiles.
“My product is very personal to me and I couldn’t trust just anybody to help with my social media and blogging. Rachel has a great ability to take the salient points and turn it in to a brilliant blog post, which tells my customers what they need to know and tells it exactly as I would say it myself.”
“Rachel was a brilliant support during my Dragons’ Den campaign, helping to manage customer responses and feedback, as well as managing media requests.”
Founder of niche beauty product, appeared on Dragons’ Den in 2015
A newly formed recruitment consultancy, the client wanted to blog through her website but didn’t have the time. She also knew that social media would help her to engage clients and candidates as well as improve her position in Google and other search engines. Rachel supported her to grow her Facebook followers and launch a Twitter profile, plus blogged about key industry trends and events to drive traffic back to the website.
Central to the success of the Facebook campaign was the introduction of an Exclusive Jobs Board, where candidates could post if they were looking for work or see the jobs before they were advertised elsewhere.
As the client’s first birthday approached (March 2016), Rachel and the client ran a campaign to engage clients and candidates on site (this included branded give-aways and cake) and ran a social media campaign and competition to encourage new engagement.
A niche clothing and fashion brand with a medical emphasis, this client needed suppot to generate more sales through their website and to raise awareness of the products through social media. It was important to engage with medical and health bodies, sharing their content and advice and interlacing sales and product messages with content that users would find relevant and helpful.